Design Better

The Brief: What designers can learn from writers and storytellers

25 snips
Feb 28, 2025
Discover how storytelling can elevate the design process through writing, as illustrated by Jony Ive's unique approach. Explore the distractions of mobile devices that pull us away from meaningful experiences, and learn how both writers and designers benefit from observation and iteration. Redefine pitching by embracing collaboration and authenticity, offering practical tips for creating engaging dialogue that moves beyond traditional practices. These insights bridge the gap between creativity and practicality, making both disciplines more effective.
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ANECDOTE

Jony Ive's Design Process

  • Jony Ive, Apple's former design chief, starts every design project by writing, not sketching.
  • He cited working with a landscape designer who evoked a night garden's ambiance through words, not drawings.
INSIGHT

The Power of Words in Design

  • Writing helps capture the full essence of a design, including intangible aspects like weight, texture, and emotion.
  • Sketching only conveys a limited percentage of an object's attributes, hindering comprehensive conceptualization.
ANECDOTE

Madeline Miller's Reimagining of Circe

  • Madeline Miller reimagined Circe, a minor character in Homer's Odyssey, as the protagonist of her novel.
  • Her empathetic portrayal of Circe humanizes the character, forging a deeper connection with readers.
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