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The Creative Penn Podcast For Writers
The Mindset And Business Of Selling Books Direct With Russell Nohelty
Nov 13, 2023
01:05:54
Snipd AI
Russell Nohelty, bestselling author and expert in selling books direct, talks about shifting mindset from catalog sales to selling direct. He highlights the benefits of building a direct relationship with customers, creative print possibilities, and long-term marketing. The podcast also discusses evergreen tips for indie authors and the importance of learning and adapting in the publishing industry.
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Quick takeaways
- Direct sales allow authors to offer a unique and personalized experience, building a high-touch relationship with readers and gathering valuable data from a smaller audience.
- Starting with a Kickstarter campaign, authors can gather feedback and sales data from early backers to shape future marketing strategies and make informed decisions.
Deep dives
The mindset shift required for selling books direct
Selling books direct requires a shift in mindset. While catalog sales focus on fitting into the existing market, direct sales allow authors to offer a unique and personalized experience. Unlike retailers, direct sales offer the opportunity to build a high-touch relationship with readers and gather valuable data from a smaller audience. It's important to view direct sales as a chance to find one path to success and double down on it, rather than seeing it as another potential failure.
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