AdTechGod Pod Ep. 105 David Danziger on AI, Human Connection, and the Future of Ad Tech
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Nov 4, 2025 David Danziger, SVP of Partnerships at Dstillery, brings a wealth of ad tech experience from companies like LiveRamp and The Trade Desk. He dives into the transformative effects of AI and machine learning on audience targeting, emphasizing the ongoing importance of human relationships in client interactions. David highlights that while technology refines audience segmentation, human oversight is still crucial to avoid errors. He shares his passion for continuous learning in the dynamic advertising landscape and the necessity of blending technology with a personal touch.
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Career Path Through Data And Ad Tech
- David describes his career path from a neural-network direct-mail startup to Axiom, Merkle, The Trade Desk, Habu and Dstillery.
- He framed the journey as accidental but driven by a consistent interest in data, marketing, and audience products.
Old Models Power New Real-Time Decisioning
- Neural networks and earlier ML work formed the technical foundation for today's real-time ad decisioning.
- The core question remains the same: who to reach and with what message, but we now answer it far faster and more complexly.
Dimensionality And Frequency Drive Precision
- Compute and data dimensionality expanded what models can ingest, enabling far more granular audience definitions.
- Dstillery updates ~21,000 models and segments daily, a scale unthinkable years ago and key to timely relevance.