Salad shouldn’t scale.
So how did Sweetgreen defy those odds, creating a health food franchise fixated on quality, sustainability, and healthy eating?
Now, with nearly 1,000 locations across the US, Sweetgreen co-founder and CEO Jonathan Neman is finally divulging his franchise playbook to the Wolf.
Tune in to hear why Sweetgreen grew to the success it did and how Jonathan utilized technology, scrappy fundraising tactics, and festival marketing to scale a small, DC-based health food restaurant into a franchise that sacrificed none of its quality along the way as it grew into multi-million dollar chain.
0:00 Intro/Background
3:42 Multi-Unit Growth Path
9:00 The Sweet Life Festival
18:50 Expansion and Franchising
28:11 Fundraising
32:51 The Infinite Kitchen
39:20 Building In-House Software
Check Out Sweet Green:
https://www.sweetgreen.com
Follow Jonathan:
Twitter: https://www.twitter.com/jonnynemo
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