Coach Business
166: Marketing, Messaging and What We're Not Putting Up With Anymore with Jen Liddy
Oct 16, 2024
Jen Liddy, a brand message and content strategist, joins for a transformative discussion on marketing and personal boundaries. She breaks down the crucial components of effective brand messaging, detailing how clarity attracts the right clients. Jen shares her frustration with oversized programs and emphasizes the importance of tailored, impactful marketing. The conversation also dives into recognizing personal patterns and fostering growth by addressing negativity, ultimately encouraging listeners to embrace clarity and authenticity in their business journeys.
37:55
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Quick takeaways
- Clarity in brand messaging is essential for professionals to effectively communicate their expertise and attract clients, avoiding marketing confusion.
- Shifting towards micro businesses allows professionals to focus on personalized services, leading to deeper client relationships and reduced marketing fatigue.
Deep dives
The Role of Brand Messaging in Business Growth
Brand messaging is crucial for professionals who struggle to communicate their expertise to a wider audience. Many experts, particularly in fields like therapy or medicine, often use jargon that resonates with their peers but alienates potential clients. By working with a brand message strategist, individuals can clarify their message, ensuring it resonates with the audience they aim to serve. This clarity not only positions them as experts in their field but also helps in growing their businesses by attracting more clients through effective communication.
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