Coach Business 166: Marketing, Messaging and What We're Not Putting Up With Anymore with Jen Liddy
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Oct 16, 2024 Jen Liddy, a brand message and content strategist, joins for a transformative discussion on marketing and personal boundaries. She breaks down the crucial components of effective brand messaging, detailing how clarity attracts the right clients. Jen shares her frustration with oversized programs and emphasizes the importance of tailored, impactful marketing. The conversation also dives into recognizing personal patterns and fostering growth by addressing negativity, ultimately encouraging listeners to embrace clarity and authenticity in their business journeys.
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Clarify Your Expertise Messaging
- Jen Liddy helps experts articulate their expertise clearly to avoid confusing their audience.
- Clear messaging helps position themselves as experts and grow their business without discomfort.
Escape Marketing Hell With Clarity
- Many entrepreneurs suffer from 'marketing hell' by trying to market without clear messaging.
- Defining your message first lets you strategically use any marketing support effectively.
Clarify Before Outsourcing Marketing
- Don't hire marketing help until you have clear messaging and a specific audience.
- Being coachable and open to nuance in marketing increases chances of success.