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166: Marketing, Messaging and What We're Not Putting Up With Anymore with Jen Liddy

Coach Business

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Mastering Brand Messaging

This chapter explores the essential role of a brand messaging and content strategist in helping professionals effectively articulate their skills to attract clients. It emphasizes the need for clarity and specificity in messaging, especially for solopreneurs, and discusses the significance of understanding client desires to shape effective marketing strategies. The conversation also touches on the value of refining approaches as businesses grow, highlighting the benefits of a micro business model for deeper client connections.

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