The King Show Ep 11 | The Land Caller Advantage: Done-for-You Cold Calling with Joe Roberts
Apr 14, 2025
Joe Roberts, a former Marine and founder of LandCaller, dives into his journey from military life to becoming a land investor. He explains why cold calling became his top lead generation strategy, outperforming traditional methods like direct mail. Joe shares valuable insights on metrics, compliance challenges, and the agility of cold calling in today’s market. The conversation also touches on cost analyses between calling and texting, highlighting the importance of legal compliance. A must-listen for land investors eager to enhance their lead generation tactics!
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From Marine to Land Investor
- Joe Roberts transitioned from the Marine Corps to real estate investing, starting with single-family homes and small multifamily properties.
- He later moved into land investing after inspiration from a conference connection and applied his house flipping experience to land flipping.
Master One Channel First
- Beginners should focus on mastering one marketing channel like direct mail or cold calling before adding others.
- Proper market selection and offer pricing are critical to success in land investing campaigns.
Focus on Connects Not Dials
- Quality of leads matters more than the quantity of calls made in cold calling campaigns.
- Consistently targeting about 200 daily connects measures healthy campaign performance, not just the volume of dials.