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📘 Show Notes/Episode Webpage: https://travisking.com/podcastshownotesepisode-11
Summary:
In this episode, Travis King chats with Joe Roberts, a former Marine turned land investor and founder of LandCaller—a done-for-you cold calling service for land investors. Joe shares his journey into real estate and breaks down how cold calling became his go-to lead generation strategy. They cover key metrics, cost-efficiency compared to direct mail, and how cold calling fits into a broader marketing mix. Joe also highlights the challenges around compliance and why staying active in the industry gives his team an edge. A must-listen for investors looking to sharpen their lead gen game.
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Chapters
00:00 Introduction to Land Investing and Lead Generation
03:04 Transitioning from Military to Real Estate
06:00 The Evolution of Land Flipping
09:00 Challenges in Direct Mail and Market Saturation
11:47 The Birth of Landcaller
15:05 Innovations in Cold Calling for Land Investors
17:49 Client Onboarding and Services Overview
20:51 Understanding Lead Generation Metrics
28:13 Understanding Lead Generation Dynamics
31:52 The Importance of KPIs in Cold Calling
35:40 Dialing Strategies and Their Impact
39:39 Cost Efficiency: Cold Calling vs. Direct Mail
41:47 Agility in Marketing Strategies
45:38 Navigating Compliance in Marketing
50:15 The Evolving Landscape of Texting and RVMs
Keywords
land investing, lead generation, real estate, cold calling, market selection, pricing strategies, military to entrepreneur, land flipping, direct mail, business innovation, cold calling, lead generation, marketing strategies, KPIs, compliance, direct mail, cost efficiency, speed to lead, performance metrics, travis king, travis king land, land flipping
