Joe Roberts, founder of LandCaller.com, unveils his cold calling strategies for land investors. They discuss the opportunity and effectiveness of cold calling in the land business. Topics include scaling the process using virtual assistants, advantages and cost breakdown compared to direct mail, lead generation companies, scripts and qualifying questions, hiring cold callers, overcoming stuttering, personal fears and pride, developing real estate for training first responders and military personnel, and the importance of collaboration in survival.