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Fashion People
Ozempic Society and The Row’s Winning Streak
Dec 6, 2024
Ana Andjelic, a fashion marketer and author of "Hitmakers: How Brands Influence Culture," shares her expertise on the impact of GLP-1 drugs like Ozempic on beauty standards. She explores how a 'thin is in' narrative has re-emerged, while also analyzing the success of brands like The Row and Abercrombie & Fitch amid current market challenges. Additionally, the conversation touches on the evolving dynamics of luxury fashion, including the Chanel-Matthieu Blazy situation and insights into consumer behavior and strategy.
01:01:29
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Quick takeaways
- The rise of GLP-1 drugs has fostered a new 'thin is in' narrative, impacting fashion and body image perceptions significantly.
- Brands like The Row and Abercrombie & Fitch are thriving by balancing innovation and cultural relevance in today’s competitive market.
Deep dives
The Intersection of Fashion and Technology
The fashion industry is undergoing significant changes as it navigates the growing influence of technology. A tech-driven strategy has become essential for brands to thrive amidst intense competition and market transformations. Digital tools are reshaping the landscape, enabling both independent designers and industry leaders to enact meaningful change. Insights from new reports indicate that leveraging technology will be crucial for industry evolution as brands adapt to this new paradigm.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode