Fashion People Ozempic Society and The Row’s Winning Streak
Dec 6, 2024
Ana Andjelic, a fashion marketer and author of "Hitmakers: How Brands Influence Culture," shares her expertise on the impact of GLP-1 drugs like Ozempic on beauty standards. She explores how a 'thin is in' narrative has re-emerged, while also analyzing the success of brands like The Row and Abercrombie & Fitch amid current market challenges. Additionally, the conversation touches on the evolving dynamics of luxury fashion, including the Chanel-Matthieu Blazy situation and insights into consumer behavior and strategy.
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Ozempic Observations
- Ana Andjelic observes "bad Ozempic bodies" at her Tracy Anderson gym.
- She finds the resulting aesthetic unappealing, particularly the skeletal arms and necks.
Ozempic's Cultural Impact
- Ozempic has normalized thinness and restrictive eating.
- This contrasts with the previous emphasis on body positivity and abundant eating.
Physicality in Fashion
- Physicality changes inform fashion choices.
- Consider how shifts in body image impact buying decisions.