Ozempic Society and The Row’s Winning Streak
Fashion People
Navigating Fashion's Cultural Landscape
This chapter explores the writing journey behind two books examining the intersection of business and culture within the fashion industry. It focuses on branding strategies, nostalgia in marketing, and the importance of hero products while contrasting established brands like Abercrombie and Fitch with innovative competitors such as Uniqlo. Through insights on consumer behavior and storytelling, the discussion highlights the operational challenges fashion brands face in today's market.
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