The Scarcity Strategy in Luxury Fashion

This chapter explores the evolving marketing tactics of luxury brands, emphasizing the importance of scarcity and exclusivity in their merchandising strategies. It examines how brands like Miu Miu and Prada create illusions of rarity through unique distribution methods and limited offerings, while also discussing the influence of runway shows on consumer desirability. The conversation highlights the shifting landscape of luxury fashion, touching on the importance of design excellence, client relationships, and the impact of resale platforms on brand accessibility.