Marketing Against The Grain AI Agents in 2025: Where to Start & What Really Works (No Hype)
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Feb 13, 2025 What does 2025 hold for AI agents in the workforce? The conversation dives deep into their defining features, showcasing how they can enhance productivity across various tasks. You'll hear about recent developments, including the powerful capabilities of OpenAI's Operator. The hosts also tackle common concerns about trust and oversight, while offering practical steps for getting started with AI agents. Finally, the discussion highlights the transformational impact these tools can have on organizational efficiency and customer engagement.
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AI Agents vs. Chatbots
- AI agents leverage LLMs' ability to reason and navigate problems autonomously.
- They differ from chatbots by completing tasks independently after receiving instructions.
Key Components of AI Agents
- Design AI agents with memory and tools for effective autonomous operation.
- Memory enables retaining information, while tools allow interaction with external systems.
Agents for Social Media Posting
- João Moura built agents for social media posting, finding them slower but helpful.
- He valued the ability to delegate tasks and review them later, improving consistency.