12min chapter

Marketing Against The Grain cover image

AI Agents in 2025: Where to Start & What Really Works (No Hype)

Marketing Against The Grain

CHAPTER

Navigating AI Adoption in Organizations

This chapter discusses the growing integration of AI agents in organizations, focusing on the challenges and benefits associated with their deployment. It highlights the shift towards centralized AI solutions under leadership, the importance of customization, and the current adoption rates among enterprises. Additionally, the chapter explores AI agents' applications in marketing and sales, emphasizing their role in enhancing customer engagement and improving operational efficiency.

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