The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Product: How Linktree, Webflow and Airbnb Used Rituals and Product Principals to Guide Product Roadmap, Why All Product Teams Should Have a Scorecard and How to Use it & How to Run the Best "Product Jams" with JZ, CPO @ Linktree
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May 17, 2024 Jiaona Zhang, Chief Product Officer at Linktree, shares her extensive experience from Webflow and Airbnb. She discusses the significance of product metrics, introducing the KPI tree framework to connect business and product metrics. JZ emphasizes the need for rituals and strategic alignment within product teams, arguing planning shouldn't be a priority. She also explains the value of scorecards for transparency and how to run effective 'product jams' to foster innovation and collaboration.
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Entering Product
- Work on products you are passionate about.
- Choose a product with fast learning cycles and frequent shipping opportunities.
Balancing Speed, Quality, and Scope
- Speed, quality, and scope are interconnected; improving one often requires sacrificing another.
- Jiaona Zhang prioritizes speed and quality over scope, especially in fast-paced environments.
Data in Slow Feedback Cycles
- Identify leading indicators for slower feedback cycles.
- Qualitative data and user interviews can offer faster insights than output metrics.