The Punk Rock MBA

How to Get Press Coverage for Your Work!

Apr 23, 2021
Learn how to land press coverage that can elevate your creative work! Discover the four essential steps to being newsworthy. Understand when hiring a PR firm is truly beneficial, and explore effective media outreach techniques. Get insider hacks that simplify the process like never before. Building genuine relationships with journalists is key, and personalizing your approach can make a big impact. Plus, delve into the value of advertising and how to effectively navigate the media landscape.
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Episode notes
1
Intro
00:00 • 4min
2
Navigating Social Media and Media Relations
04:16 • 13min
3
Building Relationships for Press Coverage through Strategic Advertising
17:31 • 6min
4
Strategies for Securing Press Coverage
23:21 • 2min
5
Mastering Thoughtful Cold Outreach for Press Coverage
24:59 • 3min
6
Crafting Media Connections
28:22 • 20min
7
Evaluating Advertising Effectiveness
48:12 • 7min