How to Get Press Coverage for Your Work!
The Punk Rock MBA
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Crafting Media Connections
This chapter emphasizes the importance of personalized outreach for securing media coverage, advocating for strategies like identifying suitable journalists and making genuine connections. It discusses the value of newsworthy content and catchy titles in enhancing podcast appeal while diving into the nuances of influencer marketing and relationship management. The chapter concludes with advice on effective follow-ups and maintaining authenticity in influencer partnerships.
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