How to Get Press Coverage for Your Work!
The Punk Rock MBA
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Navigating Social Media and Media Relations
This chapter highlights the significance of proper etiquette on social media, particularly to avoid spammy perceptions, and details actionable strategies for gaining press coverage. It emphasizes the importance of creativity and uniqueness in marketing efforts while also discussing the value of building relationships with media personnel for effective outreach. The chapter concludes with insights on leveraging well-known personalities to enhance newsworthiness and the challenges of finding effective public relations support.
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