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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
AI & The Melting of Truth (400)
Nov 3, 2023
The podcast discusses AI announcements by the US President and Microsoft, as well as Google's integration of AI into search. They also talk about Elon Musk's company meeting and Disney's acquisition of the rest of Hulu. Other topics include Joe's new website, IP addresses, and Omnicom buying Flywheel.
01:07:25
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Quick takeaways
- Live events can be a revenue-driving channel, build community, and create additional content.
- Robert Riggs can approach potential underwriters/sponsors to support the success of live events.
Deep dives
Creating Live Events to Engage with the Audience
Robert Riggs is exploring the idea of taking his true crime podcast, True Crime Reporter, on the road with live events. He wants to own his audience and control distribution without being at the mercy of big networks. He asks for advice on underwriting and sponsorships. He plans to secure free venues at universities and seeks corporate underwriters. He's open to partnering with other media operations to reach his target audience. He also hopes to record the events to create additional content.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode