This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

AI & The Melting of Truth (400)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

The Evolution of Walt Disney's Vision for the Disney Parks and the Role of Marketing

Learn about the shift happening in Disney's parks where they are becoming the central focus, driven by marketing and merchandise, instead of being a means to drive people towards storytelling and character content. Also, get a glimpse into the possibility of Apple acquiring Disney.

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