#91 - Competing with GenAI as Your Co-Pilot | Brandon Bedford

Sep 7, 2023

Brandon Bedford, Competitive Enablement Manager at Klue, discusses the impact of GenAI on competition, including companies entering new markets, increased competition from startups, and the importance of proprietary data. The podcast explores the evolving landscape of AI applications in sales engagement, the disruptive impact of AI startups on traditional players, and the role of data as the new gold in the age of AI.

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Introduction

00:00 • 3min

AI Impact on Competitive Dynamics in Sales Engagement

02:57 • 13min

Exploring the Impact of AI-driven Startups on Market Competition

16:05 • 4min

Data: The New Gold in the Age of AI

20:13 • 8min

Strategies for Competitive Roles in Tight Markets with AI Tools

28:34 • 5min

Adam is joined by Klue's Competitive Enablement Manager Brandon Bedford to talk about how GenAI has impacted the world of compete. From instant article summarization to improved product feature-functions, to companies penetrating new categories altogether, A LOT has happened in a few short months on the AI front. We brought Brandon in to talk about where it's at today and where he thinks we're headed.

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Key Moments

(00:00) Intro
(02:40) Brandon's three big AI takeaways
(04:42) The next stage in the application of AI and compete
(09:07) Old companies entering new spaces thanks to GenAI
(16:05) Increased competition from upstarts with GenAI
(20:15) Why proprietary data will be the new oil
(28:36) How you should be using AI to level up your role today

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.