The Game with Alex Hormozi The Mathematics of Business, Explained | Ep 990
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Jan 13, 2026 Dive into business insights as Alex Hormozi shares 12 game-changing rules to help entrepreneurs succeed. He explains the importance of close rates and pricing strategies while emphasizing the LTV:CAC framework for better customer management. Discover why speed in lead response can dramatically boost revenue and how to effectively recover acquisition costs. Plus, Alex highlights the significance of customer retention and provides actionable tips to improve your business metrics. A guide to thriving in competitive landscapes!
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Price By Close-Rate Tiers
- Raise prices when close rates are very high because you are likely underpriced by multiples.
- Use close-rate tiers (e.g., 80%+ → 3–4x, 60–80% → 2–3x) to test significant price increases.
LTV:CAC Scales With Human Involvement
- LTV:CAC ideal ratios depend on whether humans are in attraction, conversion, or delivery.
- Add padding as you introduce humans: 3:1 (no humans) → 6:1 (one human) → 9:1 (two humans) → 12:1 (three humans).
Gym Launch’s 100:1 LTV:CAC Window
- Alex recounts Gym Launch's early LTV:CAC of ~100:1 when $100k in ads produced $10M revenue.
- He uses this to show how occasional massive arbitrage windows can create huge growth.
