The Peel with Turner Novak

How the World’s Most Active Angel Investor Operates | Ed Lando, Founder of Pareto Holdings

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Mar 20, 2025
Ed Lando, Co-founder of Pareto Holdings and recognized as a leading angel investor, shares insights from his extensive experience investing in over 25 unicorns. He discusses strategies for building deal flow and the nuances of incubating startups, including key hiring tips and personal branding. Lando emphasizes investing in unconventional sectors and the importance of intuition in decision-making. He offers a fresh perspective on concentration versus diversification in investments, highlighting the emotional rewards of supporting early-stage entrepreneurs.
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ANECDOTE

Early Angel Investing

  • Ed Lando's angel investing journey began by backing impressive people he knew.
  • This led to referrals and a compounding effect of meeting more talented individuals.
ADVICE

Building Deal Flow

  • Start angel investing by backing the most impressive people you already know.
  • Referrals from your network are the best way to meet high-quality founders.
ANECDOTE

Proactive Hunting

  • Ed Lando once used a Huffington Post article as an excuse to meet a promising French startup team.
  • This led to an investment, demonstrating his proactive approach to deal flow.
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