The Peel with Turner Novak cover image

How the World’s Most Active Angel Investor Operates | Ed Lando, Founder of Pareto Holdings

The Peel with Turner Novak

CHAPTER

Investing in Unconventional Startups

This chapter examines the potential rewards of investing in unconventional sectors through the case of a keto cereal brand. It emphasizes the significance of personal connections and the entrepreneur's capabilities over traditional business models. The discussion also explores the intricacies of early-stage investments, customer dynamics, and the evolving e-commerce landscape.

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