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EP 165: How to Stop Procrastinating and Start Closing Deals!

Jun 30, 2025

Guest

Tom Kroll

Tom Krol, the Founder of Wholesaling Inc. and a renowned coach, discusses the pervasive issue of procrastination faced by aspiring entrepreneurs. He emphasizes the dangers of comfort and how fear often masquerades as the need for preparation. Tom shares personal stories of overcoming adversity, advocating for massive, imperfect action as the key to success. He also highlights the power of daily reading to boost productivity and personal growth, and how prioritizing revenue is crucial for any business to thrive.

53:47

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insights

INSIGHT

Preparation Masks Fear and Comfort

Preparation is often a disguise for fear and comfort inhibiting action.
Massive, imperfect action is essential for real progress, not endless preparation.

insights

INSIGHT

Fear of Success Blocks Progress

Desperation from a difficult life fuels faster success.
Fear of success, not failure, often holds people back.

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ADVICE

Prioritize Revenue Daily

Always put revenue in first position in your business.
Start your day by seeking revenue through sales or collecting receivables.

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From Adversity to Achievement

01:32 • 20min

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The Revenue Priority Principle

21:05 • 6min

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Transforming Procrastination Through Daily Reading Habits

27:08 • 2min

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Action and Abundance: The Power of Reading

29:27 • 6min

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Embracing Imperfection in Action

35:40 • 15min

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Mastermind Event for Coaches and Course Creators

• Mentioned in 2 episodes

Business Secrets from the Bible

Spiritual Success Strategies for Financial Abundance

Rabbi Daniel Lapin

Business Secrets from the Bible offers practical business advice rooted in Biblical wisdom, emphasizing the importance of relationships, service, and spiritual principles in achieving financial success. The book provides 40 secrets to guide readers in transforming their financial and personal lives by focusing on serving others and building strong connections.

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The obstacle is the way

Ryan Holiday

In 'The Obstacle Is the Way', Ryan Holiday presents a framework for turning obstacles into successes. Drawing from the philosophy of Stoicism and the writings of Marcus Aurelius, Holiday outlines three disciplines: perception, action, and will. He illustrates these principles with historical anecdotes from figures such as John D. Rockefeller, Amelia Earhart, Ulysses S. Grant, and Steve Jobs. The book emphasizes the importance of perception in shaping one's response to obstacles, the need for intentional and creative action, and the cultivation of will to persist through challenges. Holiday argues that by adopting these Stoic principles, individuals can transform their obstacles into opportunities for growth and success.

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The E-myth

why most businesses don't work and what to do about it

Michael E. Gerber

The E-Myth Revisited by Michael E. Gerber dispels the myths about starting your own business, highlighting that most small business owners are not true entrepreneurs but rather technicians skilled in their trade. Gerber introduces the concept of the 'E-Myth' and explains that business owners must embody three key roles: the Entrepreneur (the visionary), the Manager (the organizer), and the Technician (the doer). The book emphasizes the distinction between working 'on' your business and working 'in' your business, and provides practical advice on building systems and processes to ensure a business can run independently of its owner.

#22

• Mentioned in 216 episodes

The War of Art

Break Through the Blocks and Win Your Inner Creative Battles

Steven Pressfield

In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.

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• Mentioned in 2 episodes

The Four Spiritual Laws of Prosperity

A Simple Guide to Unlimited Abundance

Edwene Gaines

In 'The Four Spiritual Laws of Prosperity', Edwene Gaines offers a transformative approach to achieving spiritual and material abundance. She outlines four essential laws: tithing to spiritual sources, setting clear goals, practicing forgiveness, and discovering one's divine purpose. These principles are designed to help readers cultivate an abundance mindset and live a fulfilling life.

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• Mentioned in 181 episodes

Ego is the Enemy

Ryan Holiday

In *Ego Is the Enemy*, Ryan Holiday delves into the concept of ego and its detrimental effects on personal and professional success. The book is divided into three sections: Aspiration, Success, and Failure, each offering valuable lessons and perspectives. Holiday draws on a vast array of stories and examples from literature, philosophy, and history, featuring figures such as George Marshall, Jackie Robinson, Katharine Graham, Bill Belichick, and Eleanor Roosevelt. These individuals achieved great success by conquering their own egos, and their strategies and tactics are presented as models for readers. The book emphasizes the importance of staying grounded, continually learning, and embracing a mindset of growth rather than letting ego hinder development.

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• Mentioned in 57 episodes

Conspiracy

Ryan Holiday

In 'Conspiracy', Ryan Holiday chronicles the intricate and ambitious plot by Peter Thiel to take down Gawker Media. The book is based on interviews with key players and delves into the strategic and philosophical underpinnings of Thiel's actions. It examines the intersection of power, privacy, and free speech in the digital age, highlighting the ruthless and brilliant tactics employed by Thiel. The narrative transcends a simple tale of a billionaire vs. a media empire, offering insights into the broader implications for culture and society.

Why do so many smart, driven investors and entrepreneurs stay stuck endlessly preparing but never executing?

In this episode of The Sub2 Deals Show, William sits down with legendary coach and Wholesaling Inc. founder Tom Krol to unpack the truth behind procrastination, the myth of needing to be “ready,” and why massive, imperfect action is the only way forward.

Tom shares raw, real-world stories about hitting rock bottom, getting fired, and deciding to go all in. He reveals why comfort is the enemy, how preparation is often disguised fear, and why the fear of success, not failure, keeps most people stuck.

🔑 Key Takeaways:

✅Why being comfortable is more dangerous than being desperate

✅The mindset shifts that separate wealthy people from the rest

✅What to do when you're afraid of being judged or failing

Do you want to learn about the one strategic shift that completely simplified my investing business and made me more money? Check out my new book, The 12 House Blueprint.

This book demystifies real estate investing, breaking down strategies that don’t require traditional financing, hefty savings, or perfect credit. Whether you’re completely new to real estate or looking for a smarter approach, this book gives you a clear, achievable plan to build wealth and control your time.

Learn more here: http://www.12houseblueprintbook.com

⚠️⚠️ DISCLAIMER ⚠️⚠️

William is not a CPA, attorney, insurance expert, contractor, lender, or financial advisor. Tell the truth...he only completed the 9th grade in high school. For the above reasons...the information shared in these videos should not be considered tax, legal, insurance, construction, engineering, health & safety, electrical, financial advice, or anything else of that nature. It may be outdated or inaccurate, and it is your responsibility to verify all details on your own. This video is intended for educational purposes ONLY.

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