The Importance of Reframing Problems

Thomas Swidell discusses the importance of reframing problems instead of accepting them at face value. He uses the analogy of a slow elevator problem in an office building to illustrate this concept. Instead of immediately trying to make the elevator faster, he suggests looking deeper into the real issue, which in this case is people's dislike for waiting. By reframing problems, individuals can uncover more creative and effective solutions that address the root causes rather than just the symptoms.