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ProductLed Podcast

Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met

May 7, 2025
Olly Meakings, founder of Senja.io, shares his remarkable journey bootstrapping a testimonial collection tool to $800K ARR with a remote co-founder he met on Twitter. He discusses launching with an enticing free plan and shipping over 100 features annually despite tough financial times. Olly reflects on their significant growth milestone from $20K to $60K MRR and the transformative decision to adopt a four-day workweek. He emphasizes personal well-being, the support network essential for founders, and the impact of urban environments on productivity.
58:10

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • The unconventional partnership between the founders of Senja.io highlights the critical role of effective communication and trust in co-founder relationships, even when they haven't met in person.
  • Despite a slow start marked by financial struggles, the founders' commitment to rapid feature development and responsive customer feedback fueled their motivation to innovate and persist.

Deep dives

Building Trust with a Co-Founder

The relationship between co-founders is critical for success, especially when they haven't met in person. The founders of Senja.io initially connected through Twitter, where one founder sent a video suggesting collaboration. This unconventional partnership demonstrates the importance of communication, even when miscommunication occurs. Their willingness to address frustrations openly and work together fostered a strong bond, allowing them to successfully navigate the early stages of their business.

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