ProductLed Podcast Bootstrapping Senja to $800K ARR with a Co-founder I've Never Met
May 7, 2025
Olly Meakings, founder of Senja.io, shares his remarkable journey bootstrapping a testimonial collection tool to $800K ARR with a remote co-founder he met on Twitter. He discusses launching with an enticing free plan and shipping over 100 features annually despite tough financial times. Olly reflects on their significant growth milestone from $20K to $60K MRR and the transformative decision to adopt a four-day workweek. He emphasizes personal well-being, the support network essential for founders, and the impact of urban environments on productivity.
AI Snips
Chapters
Books
Transcript
Episode notes
Co-founders Never Met in Person
- Olly Meakings and co-founder Wilson built Senja without meeting in person, connecting first through Twitter DMs.
- Their collaboration began informally with frustrations but grew into a strong, trusting relationship despite never having met face-to-face.
Communicate Openly With Co-founder
- Prioritize open and honest communication with your co-founder, including frustrations and misunderstandings.
- Resolving conflicts upfront builds a healthier long-term relationship and foundation for your business.
Launch With Generous Free Plan
- Launch with the most generous free plan possible to cut through the market noise.
- Let users experience value easily, creating a natural upgrade path and encouraging adoption.
