CPA Trendlines Podcasts Reza Hooda: Model a 7-Figure Firm in 10Hrs/Week | The Concierge CPA
Jul 14, 2025
Reza Hooda, a coach and mentor with The Profitable Accountants Community, transitions from traditional accounting to modernizing practices with value pricing. He discusses the importance of pricing psychology and client engagement strategies. Reza emphasizes the need for niche marketing to attract ideal clients and shares insights on the transformative power of mentorship. His journey highlights balancing time and efficiency in running a successful seven-figure firm. The conversation intertwines practical advice and personal reflections, offering a roadmap to freedom in business.
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From Paper Firm to Modern Business
- Reza Hooda bought his father-in-law's traditional accounting firm during the 2008 financial crisis.
- The firm was paper-based and operated with outdated methods like printing emails to respond to clients.
Pricing Epiphany Webinar
- Reza discovered a webinar that changed his perspective on pricing from hourly to value-based.
- This shift helped him land a £135,000 tax advisory project working less than 10 hours a week.
Pricing Is Key to Profit
- Adjust your pricing as it is the most powerful way to increase firm profits.
- Use higher profits to invest in systems and talent that free up your time.
