The Futur with Chris Do 085 - Problem Solving and Product Design — with Alex Zaccaria
Jun 1, 2020
In this conversation, Alex Zaccaria, the founder and CEO of Linktree, shares insights on his platform's explosive growth, gaining 20,000 new signups daily with minimal marketing spend. He explains how Linktree simplifies social media linking, making it a must-have for users. The discussion also delves into the importance of team dynamics in software development and the unique role of influencers in driving organic growth. Alex reflects on navigating success and innovation, showcasing how creativity is key in a competitive landscape.
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Organic Growth
- Chris Do observes Linktree's organic growth.
- He notes the company spent little to no money on marketing, a rare feat for tech startups.
Linktree's Origin
- Alex Zaccaria discusses Linktree's origin as a solution to the 'link in bio' problem on Instagram.
- The first prototype was built in just six hours.
Growth Strategy
- Focus on product value and user-generated content (UGC) for organic growth.
- Prioritize adding value to the pro version without diminishing the free version's functionality.