085 - Problem Solving and Product Design — with Alex Zaccaria
Jun 1, 2020
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In this conversation, Alex Zaccaria, the founder and CEO of Linktree, shares insights on his platform's explosive growth, gaining 20,000 new signups daily with minimal marketing spend. He explains how Linktree simplifies social media linking, making it a must-have for users. The discussion also delves into the importance of team dynamics in software development and the unique role of influencers in driving organic growth. Alex reflects on navigating success and innovation, showcasing how creativity is key in a competitive landscape.
Alex Zaccaria is the founder and CEO of Linktree. You might recognize that name from the millions of Instagram profiles that use their product. If you don’t know what Linktree is, go look it up. It is quite the handy social media tool. In this episode, Alex and Chris talk about Linktree’s remarkable growth and how they gain around 20,000 new sign ups every day, without spending much on customer acquisition. Sounds crazy right? Not if you build a great solution to a common problem.