The Fort

#385 - Andrew Yaffe - CEO @ Dude Perfect - The Business of the World’s Most Trusted Entertainment Brand

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Apr 29, 2025
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ANECDOTE

NBA Ticket Pricing Anecdote

  • Andrew Yaffe started at the NBA as a ticket pricing analyst using secondary market data to find inefficiencies in ticket sales.
  • This experience taught him how entrepreneurs solve market problems by identifying and fixing gaps.
INSIGHT

Vertical Video Transformed Content

  • The shift to vertical video content like TikTok and Instagram Reels drastically changed sports content consumption.
  • Basketball suits vertical video well due to the sport's vertical action and close-up shots.
INSIGHT

AI Boosted Content Production

  • NBA used AI-driven editing tools early to produce thousands of game recaps daily.
  • AI dramatically increased content output and scale, allowing for immense growth.
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