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#385 - Andrew Yaffe - CEO @ Dude Perfect - The Business of the World’s Most Trusted Entertainment Brand

The Fort

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Revenue Strategies and Audience Engagement

This chapter examines the diverse revenue streams of a thriving entertainment brand, focusing on advertising, ticket sales, and the upcoming 21-show tour. It emphasizes the strong connection between families and the brand, alongside the importance of adapting to shifting viewing habits in younger audiences. Additionally, the discussion includes potential expansions into new products and experiences while maintaining brand integrity and engagement across generations.

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