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#385 - Andrew Yaffe - CEO @ Dude Perfect - The Business of the World’s Most Trusted Entertainment Brand

The Fort

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Engaging Audiences in Sports Entertainment

This chapter examines the operational dynamics of NBA China versus the NBA, focusing on content creation and audience engagement strategies. It also contrasts the growth trajectories of various sports leagues and explores the impact of media rights deals on market demand. Additionally, insights into the mission-driven approach of a successful entertainment brand are shared, emphasizing family values and the importance of quality content in an evolving landscape.

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