My Amazon Guy How to Build a Real Brand with Niche Products That Actually Sell
Jan 6, 2026
Join Stephen Wilson, the founder of UltraPoi and a passionate product designer in the flow arts niche. He shares his journey from garage prototypes to a thriving e-commerce brand, highlighting the importance of authenticity and knowing your customer. The discussion explores the pandemic's impact on hobby culture and how resilience is key in overcoming e-commerce challenges. Wilson emphasizes designing from passion rather than trends, and the crucial role of a strong mindset in entrepreneurship. Learn how to turn passion into a successful brand!
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Flow State Drives Product Understanding
- Flow state removes external worries and unlocks creative performance in object-manipulation arts.
- Stephen Wilson built UltraPoi from this lived understanding of flow and product need.
Festival Discovery To Product Maker
- Stephen Wilson discovered poi at music festivals and started as a core user before becoming a maker.
- That personal journey shaped product improvements and the UltraPoi origin story.
Pandemic Fueled Hobby Adoption
- Pandemic lockdowns accelerated hobby adoption as people sought at-home activities.
- That surge created demand for better poi products beyond cheap starter sets.