Stephen Wilson

Founder of UltraPoi/Ultra Boy and product designer in the flow arts/poi niche who built rechargeable LED poi products from garage prototypes into an ecommerce brand, with deep community and product-development experience.

Best podcasts with Stephen Wilson

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Jan 6, 2026 • 34min

How to Build a Real Brand with Niche Products That Actually Sell

Join Stephen Wilson, the founder of UltraPoi and a passionate product designer in the flow arts niche. He shares his journey from garage prototypes to a thriving e-commerce brand, highlighting the importance of authenticity and knowing your customer. The discussion explores the pandemic's impact on hobby culture and how resilience is key in overcoming e-commerce challenges. Wilson emphasizes designing from passion rather than trends, and the crucial role of a strong mindset in entrepreneurship. Learn how to turn passion into a successful brand!

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