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The Fold
A special edition of The Fold: The future of The Spinoff
Nov 27, 2024
Madeleine Chapman, Editor of The Spinoff, and Amber Easby, its CEO, discuss the organization's critical challenges stemming from a stagnant ad market and reduced public funding. They highlight the need for community support through a membership model to sustain journalistic integrity. The conversation dives into the impacts of financial struggles on content creation, alongside encouraging audience engagement as a solution. Personal experiences and evolving media landscapes are shared, emphasizing a hopeful connection with the audience for future resilience.
50:09
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Quick takeaways
- The Spinoff faces critical financial challenges despite strong audience engagement, necessitating increased member support to sustain independent journalism.
- The unique membership model allows fans to support quality journalism while keeping content accessible, fostering community engagement and belonging.
Deep dives
Announcement of the Membership Appeal
A major announcement has been made regarding the committee to save The Spinoff, highlighting a pressing need for increased audience support. Despite having a strong audience base, the organization faces significant financial challenges due to a stagnant advertising market and a substantial drop in public funding. The podcast urges loyal listeners, particularly podcast audiences, to consider becoming members and contributing on a recurring basis. The goal is to increase the member support from roughly 2.5% of daily readers to 5%, reinforcing the idea that audience support is crucial for sustaining independent journalism.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode