The Learning Leader Show With Ryan Hawk

097: Alejandro Chahin – How To Launch (And Sell) A Premium Product

Feb 11, 2016
Alejandro Chahin, CEO of Mott & Bow, shares his insights as an entrepreneur passionate about quality and customer service. He discusses the challenges and triumphs of launching a premium denim brand through a direct-to-consumer model. Alejandro delves into the importance of perseverance and the role of mentorship in his journey. He also explains how a successful Kickstarter campaign fueled his brand's growth, highlighting innovative e-commerce strategies to enhance customer experiences. Tune in for valuable lessons on entrepreneurship and design!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Discovery Through a Gifted Pair

  • Ryan Hawk discovered Mott & Bow after his wife gifted him a pair of their jeans.
  • Impressed by quality, Ryan emailed Alejandro to invite him on the podcast.
INSIGHT

What Makes Jeans Premium

  • Premium jeans are defined by high-quality denim, expert washing, and perfect fit.
  • Cutting out retailers' markups allows Mott & Bow to offer premium quality at half the usual price.
ANECDOTE

Humble Beginnings of Kickstarter Launch

  • Alejandro launched Kickstarter from his apartment hastily with a quick video and little prep.
  • Despite mistakes, the campaign funded, teaching him crucial lessons about launching products.
Get the Snipd Podcast app to discover more snips from this episode
Get the app