097: Alejandro Chahin – How To Launch (And Sell) A Premium Product
The Learning Leader Show With Ryan Hawk
The Roots and Rapid Launch of a New Denim Brand
This chapter explores the origin story of the denim brand Mott and Bow, highlighting its connection to New York City through its name. The narrative delves into the challenges faced during the brand's launch, including fundraising through Kickstarter and the fast-paced production of promotional materials.
Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product
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Alejandro Chahin is a very interesting and inspiring leader. He is deeply interested entrepreneurship and serving his customers. I loved getting the opportunity to speak with him while his company is still young and on the verge of exploding. We are extremely fortunate to have Julie share her knowledge with us, the loyal listeners of The Learning Leader Show.
At age 25, Alejandro Chahin left Honduras to pursue his master’s in business administration at New York University. After graduating, Alejandro wanted to start his own business and founded Mott & Bow Jeans, named after two streets in New York’s West Village, where Chahin lives.
Mott & Bow launched in February (2014) with two employees and a $300,000 investment from Intermoda.
Episode 097: Alejandro Chahin – How To Launch (And Sell) A Premium Product
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The Learning Leader Show
“Be Courageously Simple.”
In This Episode, You Will Learn:
- The characteristics in a premium jean are: Denim Fabric (his is from Turkey), Sewing (His family has been doing it since the 80’s), and the Fit
- The process of starting… Mistakes made
- Funding through Kickstarter – How it got funded? What he could have done better…
- Earning additional investment ($300K) to cover expenses
- PR Strategies needed to get the word out
- The day to day activities of the CEO/Entrepreneur
- Keys to month over month growth
- Shark Tank Appearance?
- The reason the jeans are for men only
- Mentors – Who? Why? What they provide…
- Use the code “Learning Leader” and receive 20% off at www.mottandbow.com
“Use The Code “Learning Leader” And Receive 20% off”
Continue Learning:
- Go To Alejandro’s website: mottandbow.com
- Read: "Guys Are Going Crazy For Handmade Jeans"
- Follow Alejandro on Twitter: @MottandBow
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Episode 001: How To Become A Master Connector With Jayson Gaignard From MasterMind Talks
Episode 085: Jessica Lahey – Why Your Parenting Style Is Wrong
Episode 004: How Todd Wagner (and Mark Cuban) Sold Broadcast.com To Yahoo! For $5.7 Billion
Episode 010: Shane Snow – How To Accelerate Success Using Smart Cuts
Did you enjoy the podcast?
This was a jam packed episode full of great content. Alejandro Chahin is a leader who is constantly learning in order to help us all live a better life. Who do you know that needs to hear this? Send them to The Learning Leader Show!
Episode edited by the great J Scott Donnell
Bio
At age 25, Alejandro Chahin left Honduras to pursue his master’s in business administration at New York University. After graduating, Alejandro wanted to start his own business and founded Mott & Bow Jeans, named after two streets in New York’s West Village, where Chahin lives.
Mott & Bow launched in February (2014) with two employees and a $300,000 investment from Intermoda.
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