The Chris Haddad Show #4 - Colin Theriot - How to Start an Ethical Cult
Apr 28, 2022
Marketing expert Colin Theriot talks about his fascination with cults and magic tricks. He shares his experiences with persuasion and influence in increasing business success. Other topics discussed include the psychology of belief, establishing credibility, building a cult and Facebook group, creating a persona for marketing, and reverse engineering success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10
Introduction
00:00 • 2min
Pronunciation of Last Names and First Facebook Interaction
01:45 • 2min
The Journey into Marketing
03:15 • 19min
The Psychology of Belief and Persuasion
22:25 • 10min
Age, Race, and Gender Don't Matter: Fake Credentials and Recurring Dreams in Marketing
32:32 • 3min
Establishing Credibility and Copywriting Techniques
35:02 • 11min
Building a Cult and Facebook Group
45:38 • 15min
Creating a Persona for Marketing
01:00:50 • 19min
Reverse Engineering Success and Exploring New Platforms
01:19:27 • 2min
Creating Comics, Launch Planning, and Engaging Audiences
01:21:45 • 3min