#4 - Colin Theriot - How to Start an Ethical Cult
The Chris Haddad Show
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Establishing Credibility and Copywriting Techniques
The chapter explores the importance of creating associations to establish credibility and discusses various techniques in copywriting. The speaker shares their experience freelancing, working at a multi-million dollar company, and becoming a respected speaker. They also discuss their approach to teaching others and their motivation for constantly creating and sharing content.
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