#4 - Colin Theriot - How to Start an Ethical Cult
The Chris Haddad Show
Establishing Credibility and Copywriting Techniques
The chapter explores the importance of creating associations to establish credibility and discusses various techniques in copywriting. The speaker shares their experience freelancing, working at a multi-million dollar company, and becoming a respected speaker. They also discuss their approach to teaching others and their motivation for constantly creating and sharing content.
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