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#4 - Colin Theriot - How to Start an Ethical Cult

The Chris Haddad Show

CHAPTER

The Psychology of Belief and Persuasion

This chapter explores the psychology behind people's belief in magic tricks and scams, discussing the power of framing and the connection to ancient tribal behaviors. It also delves into the ethicality of persuasion tactics in selling products, emphasizing the importance of providing effective solutions.

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