Paco de Leon, a financial planner and author of "Finance for the People," shares her expertise on transforming the awkwardness surrounding money, particularly for artists and freelancers. She explains how reframing the narrative from "money corrupts" to "money empowers creativity" can unleash artistic potential. Paco offers practical tips on pricing strategies, valuing one’s unique skills, and fostering more open discussions about finances, ultimately encouraging listeners to embrace financial literacy as a pathway to greater confidence and freedom.
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insights INSIGHT
Money as Power for Artists
Money is crucial for artists, not just for survival but for creative freedom.
It empowers them to create, influence, and challenge the system that often exploits them.
question_answer ANECDOTE
Paco's Career Path
Paco de Leon chose finance to appease her parents but kept pursuing music.
She worked as a financial planner while playing in a band, realizing her community lacked financial knowledge.
volunteer_activism ADVICE
Know Your Value
Understand your value in the marketplace.
Evaluate how your skills and output are valued by others.
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Finance for the People by Paco de Leon is a unique approach to personal finance that focuses on examining and changing your beliefs and experiences around money. Unlike most personal finance books, it combines practical exercises with mindfulness and includes over 50 illustrations and diagrams to make financial concepts accessible and fun. The book helps readers root out unconscious beliefs about money, untangle the mental and emotional burden of student loans, use gratitude practices to alter spending habits, and break out of the debt cycle to begin building wealth. It is designed for anyone who feels unseen or ignored by traditional personal finance advice and is ready for a journey of self-discovery to step into their financial power.
Talking about money can feel confusing and awkward, but it doesn’t have to be. Paco de Leon is a financial planner and author of the book Finance for the People: Getting a Grip on Your Finances. Paco joins Chris to discuss ways everyone – but particularly freelancers and artists – can reframe their conversations and shift their mindset from “money corrupts” to “money gives you the power and freedom to create more art”. Whether it’s advising parents how to talk about money to their children or learning how to set a premium price for your skill, Paco shares tips to help you increase your profits – and transform your confidence around money.
How to Be a Better Human 
