Understanding Value and Pricing Strategies in Business

Talking about money can feel confusing and awkward, but it doesn’t have to be. Paco de Leon is a financial planner and author of the book Finance for the People: Getting a Grip on Your Finances. Paco joins Chris to discuss ways everyone – but particularly freelancers and artists – can reframe their conversations and shift their mindset from “money corrupts” to “money gives you the power and freedom to create more art”. Whether it’s advising parents how to talk about money to their children or learning how to set a premium price for your skill, Paco shares tips to help you increase your profits – and transform your confidence around money.

For the full text transcript, visit go.ted.com/BHTranscripts

For the full text transcript, visit go.ted.com/BHTranscripts

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