Tropical MBA: Entrepreneurship & Founder Lifestyle
#785 Scaling to 8-Figures with Ruthless Focus and Unconventional Principles
Dec 12, 2024
In this conversation, Matthew Newton, CEO of Leatherback Travel and mastermind behind its innovative niche brands, discusses his unique strategies for scaling an 8-figure business. He emphasizes the importance of ruthlessly selecting opportunities and the art of knowing when to pivot. Matthew shares insights on balancing flexibility with structure, crafting a compelling vision, and maintaining a fun company culture. He even introduces the 'animal zoo principle,' showcasing how creativity can drive both employee engagement and business success.
38:27
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Quick takeaways
- Matthew Newton emphasizes the importance of ruthlessly selecting opportunities to effectively scale an 8-figure business in the travel industry.
- He advocates for clear operational principles that align with company goals, enhancing decision-making and team dynamics amid growth challenges.
Deep dives
The Journey to Eight Figures
Matthew Newton, CEO of Leatherback Travel, shares his business trajectory towards building an eight-figure company. He emphasizes the importance of finding the right niche in the travel industry, which has resulted in the creation of multiple brands catering to specific customer interests, such as women-only hiking and cultural trips. The company recently achieved its first million-dollar month, showcasing the effectiveness of its targeted approach and operational strategies. Through this journey, Newton illustrates that building a successful venture requires not only hard work but also a clear focus on what resonates with the target audience.
