Monocle on Sunday Insights from Vienna & MIA Photo Fair in Milan
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Mar 23, 2025 Marcus Schögel, a marketing and advertising professor, and Alexei Korolyov, Monocle's Vienna correspondent, dive into Austria's recent political shifts toward a centrist government, painting a picture of cautious optimism. They also explore Vienna's rich intellectual history and its emerging role as a creative hub. The MIA Photo Fair in Milan takes center stage, showcasing innovative art trends, while discussions on Zürich's advertising restrictions highlight the balance between urban aesthetics and consumer choices.
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Zurich Advertising Ban
- Zurich proposes banning digital outdoor advertising, citing it as environmentally harmful and promoting unnecessary consumption.
- This move has sparked debate, raising concerns about the city overreaching its authority and impacting local businesses.
Consumer Choice
- Consumers can make their own choices; advertising bans limit their ability to learn and decide.
- Focus on providing information to empower consumer decisions, not restricting it.
Paris Pedestrianization
- Paris proposes pedestrianizing 500 more streets, raising questions about balancing urban life with accessibility and potential dead zones.
- Rue Bachamon's model demonstrates how pedestrian and vehicle traffic can coexist harmoniously.