Marcus Schögel, a marketing and advertising professor, and Alexei Korolyov, Monocle's Vienna correspondent, dive into Austria's recent political shifts toward a centrist government, painting a picture of cautious optimism. They also explore Vienna's rich intellectual history and its emerging role as a creative hub. The MIA Photo Fair in Milan takes center stage, showcasing innovative art trends, while discussions on Zürich's advertising restrictions highlight the balance between urban aesthetics and consumer choices.
