Marcus Schögel

Marcus Schögel, a marketing and advertising professor, and Alexei Korolyov, Monocle's Vienna correspondent, dive into Austria's recent political shifts toward a centrist government, painting a picture of cautious optimism. They also explore Vienna's rich intellectual history and its emerging role as a creative hub. The MIA Photo Fair in Milan takes center stage, showcasing innovative art trends, while discussions on Zürich's advertising restrictions highlight the balance between urban aesthetics and consumer choices.

Marcus Schögel, an Associate Professor at St. Gallen University, and Nico Luchsinger, Executive Director at Asia Society Switzerland, dive into the dynamics of the recent G7 summit in Canada. They explore what Canada gains from hosting and whether countries like China and Russia will be invited next year. Their discussion touches on the G7's evolving brand in global politics and the strategic marketing of the scenic Kananaskis setting, showcasing how host nations enhance their international image.