Zürich's Advertising Dilemma

This chapter examines Zürich's recent initiatives to limit public advertising, especially in the digital realm. The discussion highlights the potential consequences of these restrictions on consumer choice, urban aesthetics, and business dynamics, drawing comparisons to precedents set in cities like São Paulo. The analysis also considers the broader implications of urban planning strategies, particularly regarding pedestrianization and the role of advertising in enhancing or detracting from the urban experience.