How to Start and Scale a Growth Team

Andrew Capland is the Head of Growth at Postscript, focused on driving product adoption and engagement. Postscript is an SMS marketing platform for Shopify stores that allows clients to send campaigns, create automation, and drive new revenue for their store to ensure ROI.

Show Notes

[00:53] Who Andrew is

[02:58] How to start a growth team from scratch and balancing it with your main job

[05:29] His thoughts around why companies should have a growth team

[07:35] The process of being a lone wolf to scaling it up

[10:37] What initiatives he executed in the initial phase before blowing growth up into a department

[13:43] Situations wherein he bumped into other teams working on growth and how he handled it

[17:12] How he identifies quick wins to get people’s buy-in

[20:01] How he strikes a balance between improving the user onboarding and looking at the bigger picture

[22:19] What he does quarterly to make sure his ideas are executed

[24:10] About the Full Story Friday and the things he does to do a follow-ups

[28:53] Some mistakes he did that he can tell others to avoid

[31:54] On developing himself as a growth leader and his team to level up

[34:49] Examples of growth playbooks he can share

[38:08] What will he focus on if hired as the Growth head of a company that has not been launched yet

[40:45] His view on doing Growth in a Product-Led vs. Sales-Led company

[44:06] The great lessons he learned on starting and scaling a growth team

[45:32] Something that he is working on that may be useful for growth people or those who are thinking about doing growth

About Andrew Capland

Andrew Capland is an expert of Product-Led and a Growth nerd. He lives, breathes, and loves all types of growth such as product-led, Growth marketing, Growth product management, etc. He is also a busy person as he welcomes his newborn baby into their family.

He has worked all across the funnel from user acquisition, user onboarding, pricing optimization, and retention. He has previously worked in Wistia as Director of Growth and HubSpot as the Principal Outbound Marketing Consultant.

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