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Lauren Passell, founder of Tink Media and author of Podcast the Newsletter, shares her expertise on podcast marketing. She discusses innovative ways to attract and engage listeners, emphasizing the importance of community involvement. Lauren also gives practical tips on crafting personalized pitches and highlights the value of collaborations in growing an audience. The conversation dives into strategies for unique content creation and understanding listener dynamics, making it essential for anyone looking to expand their podcast reach.
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Quick takeaways
- Utilizing social media platforms like Instagram and engaging with Taylor Swift fan communities is essential for attracting listeners to a niche podcast.
- Focusing on high-quality content creation and actively seeking listener feedback can enhance audience engagement and promote organic growth for podcasters.
Deep dives
Emergence of Taylor Swift Studies
Taylor Swift studies have gained popularity across universities, where students analyze her lyrics, entrepreneurial skills, and even her legal battles. Instructors have embraced this trend to offer interdisciplinary courses that connect Taylor's work to various academic fields, including English, political science, and gender studies. A unique course developed at Quinnipiac University was designed to explore Taylor's impact through conversations with academics from different disciplines. This approach demonstrates how pop culture figures like Swift can serve as conduits for serious academic discussions and insights.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode