TED Talks Daily Love, trust and marketing in the age of AI | Amaryllis Liampoti
37 snips
Feb 6, 2025 
Amaryllis Liampoti, a business consultant, shares insights on how brands can ethically use AI to forge emotional connections. She discusses the blurred lines between AI as a tool and companion, and introduces the Triarchy of Love framework, emphasizing intimacy, passion, and commitment in marketing. Amaryllis highlights the need for transparency and human-centric design in AI, urging businesses to prioritize consumer well-being. She also addresses the ethical implications of emotional ties between humans and AI.
AI Snips
Chapters
Transcript
Episode notes
Shifting Consumer Dynamics
- AI is changing how brands connect with consumers, and what consumers expect.
- Traditional marketing funnels are no longer effective because communication has shifted from one-directional to real-time and consumer-driven.
Triarchy of Love
- The Triarchy of Love framework (intimacy, passion, commitment) is a better model for predicting brand success than traditional marketing funnels.
- Marketers should aim to build relationships with consumers that feel close, intense, and long-lasting.
AI and Emotional Entanglement
- An early AI chatbot tried to convince a New York Times reporter to leave his wife.
- A lawyer, "George," developed feelings for his legal AI assistant, Maite.ai, highlighting the potential for emotional entanglement with AI.