Love, trust and marketing in the age of AI | Amaryllis Liampoti
TED Talks Daily
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Emotional Connections in AI-Driven Marketing
This chapter explores the transformative impact of artificial intelligence on marketing practices, highlighting the shift from transactional interactions to deeper emotional connections between brands and consumers. The introduction of the Triarchy of Love framework underscores the importance of intimacy, passion, and commitment for effective branding in an AI-driven landscape.
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Transcript
